Monday, 29 June 2009

Conceptualising My Art Business – Part 4 Where?

Gosh I cant believe I’m on part 4.  It’s quite exciting to have set myself the target of doing a series … and actually finishing it.  That is one of my biggest problems, finishing.  So I’m learning to set smaller goals to achieve my bigger ones.image

What I’ve done is taken the types of people I want to sell to and thought about where I might want to sell.

People who collect beads

I guess this is an area which is something which when I was aiming at creating arty beads this was part of my focus.  The consequence of making beads I love is that other people will love them and want to collect them.  I’m wondering whether having this as a primary focus for my beads is not so helpful.

As a thought these are areas I recon I could promote to collectors in.

  • etsy
  • eBay
  • just beads
  • my website
  • art fire
  • lampwork forums
  • flickr
  • retail shops

Jewellery designers

It seems to me that this seems to be who I need to be aiming at with regards to selling my beads.  I am coming to realise that I make the beads for me, as a distraction from stress rather than specifically made for jewellery.  So the truth is focusing on this group of people is about promoting what I have. What I have done in the past is become overwhelmed by what I think designers might want.  I am learning I can only be me, and in that I have something unique and special.

  • jewellery forums
  • flickr
  • etsy
  • misi
  • art fire
  • personal site


lol…. this is such a huge statement.  It was referring to my affirmation prints and paintings which is what I am developing.  So as far as I can see so far these are some places to aim for.

  • profiles on other artists blogs
  • writing for other blogs
  • sponsoring other artists blogs
  • etsy
  • mixed media forums

People who value creative, hand crafted goods

This goes for both the beads and the art.  As a starting place these are places I think I could aim at

  • etsy
  • misi
  • folksy
  • art fire
  • not on the high street
  • handmade forums
  • Saatchi online
  • galleries

Teaching Lampwork

As I’ve said before unfortunately I don't have the right location at the moment to teach at home..  May be one day.  Here and now it strikes me that these are my current options.

  • lampwork forums
  • other peoples studios
  • bead shows
  • personal site
  • blog
  • online tutorials
  • tutorials for sale

My blog

Gosh there is so much advice on how to promote a blog that I really couldn't go into it here in this post.  Maybe in one in the future when I feel like I know more about blogging I will publish some how to’s

As you can see even in the process of writing this series, my thoughts have changed from week to week.  I’m not sure I’ve completely got all the answers but I know a few things for certain

  1. bead making is something I do for me but I choose to sell so I need to learn how to market them with this in mind
  2. Affirmation art is something I want to develop and focus my business mind on
  3. Teaching and giving back is something I want to do and at this point in time the best place is here on the blog.

If you have been following this series you probably can see some things that I am missing.  I would really appreciate your observations and comment.  Thank you


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