Monday, 22 June 2009

Conceptualising My Art Business – Part 3 Who?

So the question for today is so who am I aiming my work at?  Who is my target audience? Who are my right people?


You know it feels a bit strange writing this on a blog and making it public.  I guess if you are reading this then the reality is in some way you are the part of the group of people I want to, for a better word, influence whether that be through my art, my beads or my words.

Glass Beads. 

So who do I want my beads to appeal to?  Err the egocentric answer is everyone, but that's not such a helpful answer is it really.  Need to come up with a better thought it it is about who I would like to sell to.

  • I would like people to love my beads, so I guess there is something about selling to people who collect beads.
  • I would like my beads to be usable and worn.  I would like my beads to be loved and used by jewellery designers

Paint and glass.

Given that this is the part of my business that is less well defined I guess it is the part that I need to think about the most.

  • I would like my creations to encourage and affirm people.  So that is probably about aiming at women, creative types
  • There is something about people who understand and appreciate hand made items
  • I would like my faith to some how be reflected in the art so would that be about aiming at a Christian market or just acknowledging the reality that it is likely to be there? This is something that I haven't really thought through but maybe will evolve over time.

So the giving back thing.

For me this is apparent in a number of ways.

  • I’m teaching guitar lessons.  You have no idea how funny I find this as I really don't feel like I have the skills to do this.  But the guys I am teaching sought me out and are clearly really enjoying it and that is such a buzz
  • I am teaching art to some home schoolers.  I saw them on Friday and after an hour and a half, the time we had agreed, they were asking for more.  Just how cool is that?
  • I would love to teach lampwork, but the reality is that I don't have the best environment to do that in at the moment.  What I am going to do instead is put a series of “Bead Basic” tutorials on the site
  • I would also like this blog to be a place to give back.  A place where my words and thoughts can be an influence and be helpful

If you have any thoughts about who you think might be my target audience given my work I would really appreciate it.  Often other people see things that we don't see ourselves so your thoughts would be really appreciated.



  1. I am very right-brained and my husband is super business-man guy. For years he talked to me about my target market- it was so hard for me. I think it is great that you are working on your plan. I can really see how important it is now. (I am in class with you:)

  2. Hey lori, lovely to meet you


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